How to Succeed at Trade Shows in China: Backdrops, Banners, and Booth Setup That Impresses

China has become one of the world’s busiest exhibition hubs. Every year, thousands of trade shows take place in cities like Shanghai, Guangzhou, and Beijing, attracting exhibitors and visitors from around the globe. Whether it’s ITB China for travel, CPHI for pharmaceuticals, or SIAL for food, one fact is certain: your booth design and printed materials determine how clients perceive your brand.

At Call2Print Shanghai, we help international exhibitors make a strong impression with professional backdrops, banners, catalogs, and full booth setup services. With years of experience supporting global brands and small businesses, we understand exactly what it takes to succeed in China’s competitive exhibition scene.

The Power of Backdrops: Your Booth’s First Impression

The backdrop is the centerpiece of any exhibition booth. It’s often the first thing visitors see, and it sets the tone for your brand.

• Large-format printing: High-resolution backdrops ensure your graphics look sharp, even at 5–10 meters distance.
• Material options: We provide fabric, PVC, and SEG (Silicone Edge Graphic) lightbox backdrops that are easy to transport and install.
• Custom sizes: From 3m booths to 12m island stands, we design and print to fit your exact requirements.
• Durability: Strong materials ensure your backdrop lasts the entire exhibition, even under heavy lighting and frequent handling.

Many exhibitors underestimate the impact of a backdrop. A clean, bold design with your logo, tagline, and key visuals can instantly attract attention—even before a salesperson says hello.

Banners That Guide and Impress

While the backdrop anchors your booth, banners provide flexibility and visibility.

• Roll-up banners: Lightweight and portable, ideal for highlighting products or promotions.
• Hanging banners: Suspended above your booth, these make it easier for visitors to find you in crowded halls.
• Outdoor banners: For fairs with both indoor and outdoor areas, weather-resistant materials ensure your message is seen everywhere.

At Call2Print, we provide same-day banner printing in Shanghai, which is a lifesaver for exhibitors who need urgent updates or replacements. We also offer double-sided printing for maximum exposure.

Booth Setup: Beyond Printing

A successful booth requires more than just printing—it’s about creating a complete experience.

• Booth structure: Modular systems, customized walls, and counters that reflect your brand identity.
• Lighting solutions: SEG lightboxes and LED towers that bring your graphics to life.
• Furniture and displays: Tables, chairs, brochure stands, and product shelves to ensure comfort and functionality.
• On-site support: Our team helps with installation, setup, and dismantling, so you can focus on meeting clients.

We understand that international exhibitors often arrive in China just days before the event. That’s why we provide turnkey solutions—from printing to logistics to booth setup—so everything is ready when you land.

• Catalogs, Brochures, and Giveaways
• No exhibition is complete without printed materials that visitors can take home.
• Catalogs and brochures: Professionally printed, with options for glossy finishes and custom bindings.
• Flyers and leaflets: Quick to distribute, perfect for highlighting new products.
• Business cards and badges: Essential for networking and professionalism.
• Branded giveaways: From notepads to tote bags, we print promotional items that keep your brand in sight long after the event.

These printed materials act as silent salespeople, reminding potential clients of your products after the show ends.

Why Work With a Local Printing Partner in China

Many exhibitors try to ship materials from their home country, only to face delays, customs issues, or high shipping costs. Working with a local partner like Call2Print ensures:

• Faster turnaround: We can print and deliver within 24–48 hours in Shanghai.
• Lower costs: No international freight or customs duties.
• Flexibility: Last-minute changes? We’ve got you covered.
• Local expertise: We know the major exhibition centers (NECC, SNIEC, Canton Fair) and can deliver directly to your booth.

One of our clients, a European food brand, needed backdrops, banners, catalogs, and promotional bags for SIAL Shanghai. They contacted us just one week before the event.

Here’s how we supported them:

• Designed and printed a 6-meter fabric backdrop with vibrant food photography.
• Produced 3 roll-up banners highlighting product categories.
• Printed 1,000 catalogs in English and Chinese.
• Delivered custom tote bags for giveaways.
• Handled booth setup and dismantling at SNIEC.

The result? Their booth stood out in a crowded hall, attracted hundreds of visitors, and generated dozens of leads.

Tips for Exhibitors Coming to China

• Plan early, but expect last-minute needs – Always budget for emergency printing.
• Keep designs simple – Large halls are busy; bold logos and clear text work best.
• Use bilingual printing – English + Chinese ensures you connect with local visitors.
• Consider eco-friendly options – FSC paper and recyclable materials appeal to global audiences.
• Work with a trusted partner – Choose a local printer who knows exhibition logistics.