In 2025, packaging isn’t just about protecting your book—it’s part of your brand identity. Readers increasingly share unboxing experiences online, and smart packaging can turn customers into promoters.
The most popular finishing trends this year include foil stamping, spot UV, and embossing. These techniques add a premium feel to covers and packaging, making books stand out in a crowded market.
For crowdfunding campaigns, a memorable unboxing experience adds value. Custom printed cartons, tissue paper wrapping, or branded thank-you notes show backers that every detail matters.
Durability also counts. Reinforced boxes, shrink-wrapping, and corner protection ensure books arrive safely. A damaged product is not just a cost — it’s a lost opportunity for positive word-of-mouth.
Authors who invest in thoughtful packaging build stronger reader loyalty and elevate their brand.